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Sampoerna Museum, Surabaya

#1 of 157 in Things to do in Surabaya
Must see · Specialty Museum · Museum
Visit Sampoerna Museum, a site detailing the legacy of Indonesia's most famous kretek cigarette manufacturers. Set in a well-maintained colonial-era building, the museum offers a wealth of information, artifacts, and displays on the traditional production methods used, the development of the business, and the main characters involved in its success. Take a tour or walk the exhibits independently, where you'll learn the rags-to-riches story of the company's founder and how he built one of Indonesia's leading companies from humble beginnings. Before you visit Surabaya, use our trip planner to discover what you can do and see there.
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Sampoerna Museum reviews

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TripAdvisor traveler rating 4.0
1,457 reviews
  • It's now an museum only. Production moved in 2019. Charm lost. Even hand rolled cigarette's you can't buy any longer. Special edition in the plastic box and gold paper wrapped it's difficult to find.  more »
  • OK, my personal view, its a glorified cigarette business (I don't smoke and I think its bad for your health and the environment, so promoting cigarette company as museum, I disagree with this...  more »
  • Interesting place to visit. The whole place smells sweet. Entry is free. If you get there at the right timing, you will be able to see the process of how the human workers package the cigarettes. Sadly, when we arrived in the late afternoon, there were no more workers working.
  • I came here at noon and was late to take the bus provided by the museum, so I went inside the museum. This is a big, modern yet simple museum without too much things. The design and layout is nice, you can see photo and memorabilia displayed, you can also see the worker from above doing their job.

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